K-beauty is about to get a major new address inside American malls. On August 4, Sephora and CJ Olive Young revealed the full brand lineup for their long-anticipated global retail partnership, with the U.S. debut set for August 20.
Beginning that date, 19 Olive Young-curated Korean beauty brands — selected for their proven performance and trend leadership in Korea — will land in more than 500 Sephora stores nationwide and on Sephora.com, under a dedicated “Olive Young K-Beauty Edit” shop-in-shop.
The roster spans both established favorites, such as Banila Co, Ma:nyo, Torriden, and Rejuran Cosmetics, and newer viral brands like Arencia and Whipped, with prices ranging from $4 to $69 for skincare and up to $299 for devices. A flagship Olive Young K-beauty space will anchor the Times Square Sephora in New York City.
The partnership will subsequently expand to Hong Kong, Singapore, Malaysia, and Thailand later in 2026, with the Middle East, UK, and Australia to follow in 2027 — cementing the deal as one of the most significant cross-border K-beauty distribution moves in recent memory.