Chinese American actress Lola Tung — beloved as Belly Conklin in Prime Video’s The Summer I Turned Pretty — has officially been named Coach’s newest global ambassador, elevating a partnership that began in 2023 when she joined Coachtopia, the house’s circular sub-label.
In her expanded role, Tung will headline Coach’s global campaigns for watches and eyewear this September, before fronting the brand’s highly anticipated Coach Forever fragrance franchise in 2027. Creative Director Stuart Vevers praised her “warmth, optimism and curiosity” as a natural fit for the Coach world, while Tung said she looks forward to bringing her own point of view to future collaborations.
Rooted in Coach’s “Courage to Be Real” platform, the appointment places her alongside an international roster of ambassadors from film, music, and sport — and marks another high-profile fashion moment for a rising Asian American talent whose style influence continues to grow well beyond the screen.