Seoul Fashion Week marked a quietly momentous milestone on August 16, releasing its official AI-generated campaign video ahead of the 2026 Spring/Summer season — the event’s 25th anniversary edition.
Hosted by the Seoul Metropolitan Government from September 1 through 7, SFW 2026 S/S promises to be the most expansive in its history, spreading Korean fashion across the city’s most iconic backdrops: Deoksugung-gil, Hongje Yuyeon, and Heungcheonsa Temple.
The season opens with Andersson Bell, the Seoul-based label known for its collaborations with Levi’s and Asics, staging its runway along Deoksugung-gil. A first-ever Berlin Showroom will bring 12 German emerging brands into the mix, while a B2B trade show featuring 74 brands and 20 showrooms across Seongsu, Hannam, and Gangnam will run September 4 through 6.
The AI campaign video, live now on the official SFW YouTube channel, underlines how Korean designers are fusing technology, heritage, and global ambition all at once.